The latest and greatest development from Melissa Forziat Events and Marketing is one that I am thrilled about: Four online courses for small business marketers!
If you get to know me for even a short amount of time, you’ll quickly find that I am constantly talking about small businesses and the challenges they face. I am a microbusiness owner. A lot of my friends are microbusiness owners. The majority of the people I work with are microbusiness owners. You could say I am surrounded by microbusinesses and small businesses all day long.
That happened for a reason. I am a huge advocate for those who dive into entrepreneurship and put their ideas, passion, and livelihoods on the line. I relate to the lifestyle, and I want to make it easier. This felt like a way that I could help.
I have yet to come across a standardized manual for small business owners to learn everything they need to know before they start their business. Most people learn marketing as they go, and the repercussions of picking it up slowly are massive. I hate this. In reality, “picking it up slowly” equals stress, fear, frustration, and compromise. I believe I am in the position to make a tangible difference with this.
One of the things I love the most about presenting marketing education to business owners is being able to witness the breakthroughs that they have over what feels like the littlest things I say. I want to do that again, but go deeper.
These courses are my solution. On four different marketing topics, I poured my knowledge into content and thought through exactly what steps and exercises you would need to master that subject and apply it to your business. You just need to take initiative and get started.
This has been a long time coming. For years I have been giving presentations, writing blogs, and sharing exercises for marketing. What I have learned is that a lot of people are trying to take the DIY approach to marketing education for their businesses. They are reluctant to work with coaches without really knowing what they’ll get or what they need. There is a space for them in the learning process, and it sits somewhere between scrounging around for disjointed tidbits of free information and investing steady time and money in a marketing coach.
These courses are designed to address the beats of the questions I often get. They are presented logically and offer in-depth exercises and guided instruction with videos, blogs, visuals, and worksheets. They cater to all different learning styles. They are self-paced and accommodate your tight schedule.
This is why I developed online courses for small business marketers. I believe these courses will level the playing field for the small businesses – and microbusinesses – out there that want to succeed. If you’re watching your budget yet need to make an impact in your marketing right away, read on for details.
I am proud to share the first four online courses from Melissa Forziat Events and Marketing:
A Step-by-Step Guide to Building Your Brand and Reaching Your Target Market
The fundamentals of marketing for whatever type of marketing you do! Define exactly who your target markets are, where they are, how to find them, and breaks down all the particulars about them that will allow you to speak to them in a way that will resonate. This is paired with exercises to help you build your brand from the ground up and get to the heart of what your target markets need to see – and how to convey it quickly – so they know to pay attention and stay attentive!
This course includes: 6 modules, 8 video presentations, 9 guided exercises, and 12 additional resources!
Create Your Most Profitable Marketing Strategy
A marketing project that changed my business and changed it so wonderfully that I revisit it every single year. This course examines how to grow every lead to its fullest potential, from the first moment they hear about your business until they are your best customer – or the best possible customer they can be. This cuts out wasted time in your business and allows you to focus your attention on the areas of marketing that truly make an impact. It helps you get clarity and direction in your marketing approach. It is your strategy!
This course includes: 5 modules, 7 video presentations, 5 guided exercises, and 8 additional resources.
3 Ways to Generate New Leads on a Budget
A deep dive into three different types of marketing you can do for your small business without spending much – or maybe even any – money. We explore referral marketing, partnership marketing, and online marketing, looking at how to create strong relationships that will fill your pipeline. All of these sections are designed to give you options for whenever the phones are going quiet, you are preparing a launch, or you are feeling pressure to build momentum in your business. You will come away with a list of things you can do right now to bring in new leads so you can start on the road to more sales.
This course includes: 4 modules, 6 video presentations, 8 guided exercises, and 9 additional resources!
How to Win at Social Media (even with no budget!)
A total plan for building a social media strategy for your business that will create conversation, engagement, and conversions. You design a strategy that works for you while positioning your brand. We focus only on no-cost approaches to social media, knowing that you will end up with a solid plan that can later be enhanced, expedited, and expanded with targeted advertising once you’ve created this smart structure. I am tired of marketers advising business owners to use social media in a way that is completely unrealistic for their lifestyle. We bear in mind the restrictions you likely face and empower you to make a viable long-term strategy.
This course includes: 5 modules, 7 video presentations, 8 guided exercises, and 7 additional resources!
If any of these courses sound like material you need, click on the pictures to learn more!
I am passionate about supporting small businesses to grow into a place of comfort so they can continue to share their great ideas with the customers and clients who need them. If you are a small business owner trying to figure out the way forward – and doing it by yourself – these resources can help you. They were designed for you. And I would be honored to work with you!